Applicable job roles:
- CRM Manager
- CRM Business Analyst
- CRM Solutions Architect
- Marketing Automation Director
- CRM Strategy and Sales Consultant
- Over 12+ years of hands-on salesforce.com experience system architecture, development, designing, and implementing and project management.
- Formally trained in Salesforce.com administration.
- Detailed analysis of sales pipeline workflow to increase sales conversion rate and made changes to improve business performance.
- Working knowledge of marketing apps, campaign apps, contract apps, billing apps and Demand tools.
- Created functional and detailed design documents.
- Built workflow rules and triggers in Salesforce.com to create efficiencies in the sales process.
- Prepared full documentation for data migration and user rollout planning.
- Strong knowledge in establishing a sound security foundation.
- Proficient in interacting with business process owners and end users during business blueprint, configuration, customization and integration phases and specifically for end user training.
- Supported marketing with complex drip and lead nurturing marketing campaigns.
- Responsible to build all reports and dashboards for all levels of users.
- Trained users on the power of Buckets to quickly manipulate data on the fly in Salesforce.com
- Built validation rules into Salesforce.com data fields.
- Trained all users in Salesforce.com via one-on-one, large groups, and webinars.
- Strong use of importing and exporting data for Salesforce.com with Apex and Jitterbit Data Loader.
- Hands-on Business analyst skills in Salesforce.com.
- Using Webexone.com, a web-based, collaboration software, built the system to support the entire business process of the company, from the generation of leads through UPS product shipment.
- Directed www.insidesales.com to develop an advanced CRM that focuses on a call center environment allowing for high call volume. The system features mass e-mail and fax campaigns, flexible management controls, and interactive web site with on-line payment, customer account access and integration into accounting packages.
- Mass fax and e-mail campaigns which provided increased sales and product updates in Salesforce.com.
- Responsible to manage groups of users to maintain proper levels of security in Salesforce.com, Webexone.com, Insidesales.com, and Maximizer.
- Responsible for creating lead nurturing campaigns resulting in a 20% increase in the quality of the leads and directly impacting more sales.
- Created on-line training videos for the sales team to learn the system and maintain company rules and standards for both Salesforce.com and Webexone.com.
- Managed the profiles of all users in Salesforce.com and Webexone.com.
- Integrated Skype telephony which allows salespeople to click and dial for high volume.
- Increased revenue per customer and customer retention rate.
- Specified user and system functional requirements focusing on data flows, data models and the data dictionary.
- Supported verification, quality assurance and development activities which included reviewing test scenarios and designing.
- Analyzed and documented requirements for new functionality and conveyed these to the service delivery organizations internally and externally.
- Proficient in all implementation phases’ right from requirements gathering and analysis, to GO-Live/Production implementation with extensive experience in configuration of CRM accelerated projects including Marketing, Sales & Service modules.
- Utilized the Agile method of project management to maintain “on-time” goal performance.
- Created and directed lead nurturing campaigns to support prospects and existing clients.
- Created
the business requirements documents for
the vendor selection process.
- Created and presented a workflow analysis through perfectforms.com to upper management of the best plan to implement the salesforce.com platform.
- Extensive knowledge and use of Salesforce.com Visual Process Manager.
- Optimized business processes as related to CRM business disciplines.
- Introduced innovative new technologies to streamline and improve workflow.
- Source, negotiate, and manage relationships with a wide range of vendors and suppliers.
- Monitor performance metrics and assess activities on a continuous basis to identify areas for improvement.
- Spearhead positive changes that increase revenues, enhance productivity, reduce costs, and improve profits.
- Increased sales conversion rate by 45% in a recessed market with the implementation of Salesforce.com.
- Analyzed campaign results in Salesforce.com and historic data to provide assessment of campaign effectiveness.
- Developed automated marketing campaigns in Salesforce.com to open the door to new clients.
- Hands-on Business analyst skills in Salesforce.com.
- Decreased customer complaints and increased repeat sales through enhanced client communications via Maximizer CRM.
Contact Gregory Marino - 732-343-1828 or [email protected]